Shadow wellness follows the camel rider strategy
- Dithanon Khrutmuang
- May 9
- 4 min read
Updated: Sep 4
Shadow is a form of concealment that, although it may go unnoticed by others, truly exists in this world.
The wellness business is a profit-seeking and growth-oriented industry just like any other industrial business around the globe. However, one key difference in the nature of the wellness business is that it doesn't necessarily rely on a large customer base; a small but financially capable group of clients is sufficient to keep the wellness business afloat and generate substantial profits.
In reality, the success of the wellness business depends more on quality management than on aggressively expanding quantity, in an approximate ratio of 80% to 20%.
The question is, how can we make a wellness business successful by focusing on quality management, which accounts for as much as 80%?
The simple answer is improving quality management by incorporating incremental augmentation into the business.
Josh Kaufman stated in his book The Personal MBA [1] that “Incremental Augmentation is the process of using the Iteration Cycle to add new benefits to an existing offer.”
This means that in the process of running a successful wellness business—one that customers love, grows sustainably, and generates increasing profits—Incremental Augmentation is unavoidable. If you are a business owner or a senior executive in the wellness industry, you need to incorporate Incremental Augmentation into your business at least every three months to ensure your business introduces new elements or services that resonate with your customers.
But the next question is, what should a wellness business add, or what should it urgently remove (in cases where existing elements fail to make customers love the business or generate profits)?
The answer to this question cannot be found from external sources. Whether you follow influencers or subscribe to renowned journals, you will never get a clear answer about what your business needs to add or adjust. At best, you might get ideas or trends that other companies have successfully implemented. However, those are external factors that do not guarantee success for your business.
The real answer is not far from reach, because the answer lies in the data within your own business.
Explore data to develop incremental augmentation for your business with AI for entrepreneurs.
Would you believe that even in the wellness industry, using AI is a key factor that can help your business grow, stand out from competitors, and build strengths while reducing investment costs? It’s comparable to the strategy of a camel rider [2], as camels can survive for long periods without food, endure extreme heat from scorching sands, and adapt to highly volatile weather conditions. Camels can survive and thrive in the most hostile regions in the world, which is analogous to running a business in the post-COVID-19 era. This is because such businesses can achieve a balanced budget and maximum cost-effectiveness by utilizing limited resources.
So, why not start today by using your business data to develop incremental augmentation tailored specifically to your business?
FIRST
Begin by relying on data for decision-making instead of your instincts. Shift from using less than 20% of data in your business to more than 80%, enabling you to make precise business decisions.
SECOND
you need to have a Data App by your side. Whenever you start feeling anxious about the health of your business, you can simply take out your phone and check it.
THIRD
you need to have experts like Data Scientists and Business Analysts working alongside you. These professionals will collaborate on your business data to ensure that the decisions you make are based on the most accurate and reliable information.
Power Ladder is ready to work with you on all three of these points.
Power Ladder will begin supporting your business from the very first step by sending experts to collect and manage your business data. Our specialists are carefully selected from both India and Thailand. Once we have your business data, we will analyze it using AI and ML (Machine Learning) processes to create data visualization. This will help you make critical business decisions. For businesses in the wellness sector, wages are a key investment in the service industry. As a business owner, understanding financial figures in relation to business efficiency is crucial. For example, does your team have more staff than necessary compared to customer usage rates? How much can you reduce your team size without compromising service quality, using the strategy "More Profitability with Customer Satisfaction"? Or, when deciding to launch new services for a new market segment, what risk factors can be mitigated to minimize potential damage to the business? This is where the "Risk Mitigate" strategy comes into play.
Actually, it's not necessary to be a wellness business; there are other businesses where quality management is crucial to a high degree, mostly in the service sector. I suggest you take a look at the income statement in your company to see if the cost of goods has a ratio of less than 1:2 compared to marketing and selling expenses. Perhaps you should consider creating incremental augmentation instead of allocating budget to marketing and selling expenses. Because when you have incremental augmentation that truly resonates with your customer base, Shadow Wellness can create a business phenomenon and return profits to the owner with hardly any advertising at all.
Finally, whether you’re managing a Wellness business or a service business, you need to have answers to these questions: What challenges is your business currently facing? What strategies should you implement to win in this game? And do you have someone to help you with this yet?
Contact Power Ladder and let us boost your business with incremental augmentation powered by the Camel Rider Strategy. Start your journey today !
References
[1]Josh Kaufman, The Personal MBA, pp. 84- 85
[2]Alex Lazarow, Startups, It’s Time to Think Like Camels — Not Unicorns, Harvard Business Review
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