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Why do we need AI assistants? In a day when businesses need magical creatures to keep us moving forward


Have you ever heard the story of a prince riding a white horse to conquer enemies and rescue a princess? The key to the hero's victory isn't just his personal abilities, but also his powerful and speedy creature, such as a white horse.


The same is true in the business world. Business owners look for white horses to propel their businesses forward and create wonder.


Why do we need AI assistants? In a day when businesses need magical creatures to keep us moving forward


Comparing a novel to a business:


Hero = Business Owner or Executive

Princess = Target

Enemies = Business Obstacles

White Horse = Magical Creature = Assistants to Drive Your Business

Business performance results based on the unicorn rider model
Pic 1: Business performance results based on the unicorn rider model.

Businesses are waiting for something to make them more profitable than they were the previous year. Every business wants to be loved by customers who are willing to support them, and to grow, expand, or create greater social impact.


Suppose you're a business owner, partner, or senior executive. In that case, you'll be playing the hero role, facing significant challenges in leading your business or team to achieve the aforementioned goals. However, victory in this world doesn't come easy. Before success, you must overcome obstacles, such as managing to increase profits, reducing non-revenue-generating costs, customer churn, and making cost-effective project decisions.


Fighting these obstacles alone, without the help of a magical creature, can be extremely difficult.


Victory depends on Magical Creatures, not the business owner.


Magical Creatures are assistants in driving your own business into a strong one. They're like a white horse that you ride and control to steer it in the direction you want. Especially in the era of AI, businesses that adapt and incorporate AI into decision-making will help business owners make informed decisions based on their organization's data. Reduce the biased decisions of business owners and senior executives.


AI assistants are like the brains that add advanced capabilities to your magical creature, helping you overcome any obstacle. Snowflake's 2025 research found that, for early adopters, gen AI delivers: 92% report having already achieved ROI on their gen AI projects. Early adopters also reported that AI-generated personalized offers and recommendations deliver improved customer or audience engagement (63%) and higher conversion and click-through rates (55%).[1]


You can see that magical creatures empowered with AI assistants can improve virtually every aspect of your business, including marketing, sales, accounting, and operations.


What are AI assistants?


Snowflake intelligence
Pic 2: Snowflake intelligence in action.

An example of this is the use of Snowflake intelligence. You ask the AI, and the AI ​​assistants will process your organization's data, such as CRM (customer relationship management) and ERP (enterprise resource planning) data in Excel or even PDF format, and provide AI-powered decision-making recommendations.


As a business owner, you can chat with the AI ​​to ask questions about your business that might typically take two days to find. Now that you're riding a magical creature, you can get answers in just four seconds. For example, "Can you predict profits for the next two months?" "Which products or services in my business are likely to grow well?" "Which of my regular customers are likely to churn? Etc. In no time, the AI ​​will answer all your questions. It can be a text message for you to read, an AI friend who can speak advice to help you make decisions more easily, or you can have the AI ​​friend create data visualizations to help you make business decisions more easily than ever before.


Our service's value for the case study


One example of utilizing AI to enhance business is my own.

Resort business in Khao Kho
Pic 3: My own resort business (Dithanon Khrutmuang's business)

Business details : Ozone by Bankhaokho is a tourist resort business in Khao Kho District, Phetchabun Province, Thailand.


AI assistants
Pic 4: Results from using AI assistants.

My business has increased profitability by 25%, customer satisfaction by 19%, and business growth by 3%, thanks to the recent adoption of AI assistants developed using Snowflake and AWS as key tools. [Read more about how I increased profits in my business]


However, in reality, another key aspect of AI's potential lies in the expertise of data management professionals, including data engineers, data scientists, and business consultants. They not only possess expertise but also provide heartfelt service, ready to transform a business with obstacles into success.


Team leader
Pic 5: The Power Ladder's team leader, who provides service with expertise and a heart for service.

At Power Ladder, we simplify our communication with business owners and executives by leveraging advanced techniques to deliver results. You can rely on us to handle coding and platform customization tasks, allowing you to focus on what you do best. Leave the technical complexities to us and benefit from our expertise.


Let’s begin empowering your magical creatures. If you’re interested in integrating AI assistants, please provide your business requirements by filling out the form at the link below.


Snowflake event
Pic 6: Photos from the Snowflake event held in Thailand, Aug 2025

References


[1] Belissent, J. (2025, August 25). Agentic management requires more than vibes. The Snowflake Data Cloud - Mobilize Data, Apps, and AI. https://www.snowflake.com/en/blog/agentic-ai-management-best-practices/

Dithanon Khrutmuang

Dithanon Khrutmuang

Head of Consultant who collecting specialist finding freelances or tech companies from Thailand and India for Data Science and Business Analytics services.


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