Guide Business Health with the Magical Creatures Model.
- Dithanon Khrutmuang
- 1 day ago
- 3 min read

If we were to compare a magical creature to a business, a unicorn, one of the mythical creatures, would live in a fertile environment with a rainbow stretching across its horizon. It doesn't have to worry about scarcity or hunger. Unicorns are agile and ready to leap forward. This represents companies that are relentlessly investing to accelerate growth, regardless of profitability or ROI, through initiatives such as expanding branches, increasing employee numbers, and accelerating innovation. Similarly, when it comes to AI adoption, companies that proudly choose unicorns as their model are likely to invest in AI without regard to ROI.
According to a survey, 96% of early adopters report that one or more components of their next-gen AI solutions have a cost greater to date than initially anticipated [1].
In fact, there's another magical creature that makes AI investments yield a better return than unicorns.

Why Business Owners Invest in AI
The question is, why do business owners invest in AI when they know it requires an additional investment budget? Why do business owners need to spend more time in the initial stages on managing data, which serves as a food source for AI? Why do business owners need to incubate AI talent within their organizations or even establish an in-house AI department?
The short answer is that businesses expect returns from their AI investments, such as the creation of LLMs (Large Language Models) within their organization, which enable everyone to make more accurate, faster, and resource-efficient business decisions over the long term.

What if AI isn't implemented in their organizations? The answer is... businesses will become obsolete and unable to compete in the near future. It's like operating an old-school business, akin to a business owner riding a dinosaur, which is slow and prone to making poor business decisions.

The Camel Strategy is a good choice for over 80% of business owners.

The Camel Model focuses on utilizing AI in business, aiming to accelerate ROI in a shorter period than the Unicorn Model. Thus, the Camel Model utilizes AI investment budgets more cost-effectively, addressing key business priorities.
For example, the use of AI to create LLMs (Large Language Models) addresses specific areas where businesses view them as critical and prioritize investment, including selecting investments in spanning data, models, supporting software, infrastructure, or staffing [1] to suit the business owner's anticipated ROI.
Since camels can survive for long periods without food, withstand extreme heat from the scorching sands, and adapt to highly volatile weather conditions. They can survive and thrive in the most hostile regions in the world. This is analogous to running a business in the post-COVID-19 era because it is a business that can achieve a balanced budget and maximum cost-effectiveness based on limited resources.[2]
The answer lies in balance.
Power Ladder's service involves selecting AI tools from platforms such as Snowflake and AWS, tailored to your specific business needs. We aggregate your business data into business plays tailored to your particular needs. We track results in real-time, enabling you, as business leaders, to make informed decisions, avoid missing opportunities, and mitigate risks.
Business Play = Strategy + KPI (Read more at https://www.powerladder.net/service-overview)
We help you monitor and manage your AI investment budget to prevent overruns. You can also reduce fixed costs for talent by shifting them to variable costs. You can choose to pay for services and consult with AI projects that meet your business needs, ensuring neither excessive nor insufficient investment.
Let's create AI using the magical creature model strategy to ensure your business continues to thrive.
Interested in taking the survey to find your magical creature or consulting with us? Click here.

Identify the accurate financial statement that aligns EBIT, balance sheet, and cash flow with business performance, ensuring financial equilibrium. This approach is ideal for companies with a mature financial status, where positive cash flow from operating activities is maintained.
References
[1] The Radical Roi of generative AI: Insights early adopters. The Radical ROI of Generative AI: Insights Early Adopters. (n.d.). https://www.snowflake.com/en/lp/radical-roi-generative-ai/
[2] Lazarow, A. L. and A., & Lazarow, A. (2020, April 7). Search Alex Lazarow. Harvard Business Review - Ideas and Advice for Leaders. https://hbr.org/search?term=Alex+Lazarow

Dithanon Khrutmuang
Head of Consultant who collecting specialist finding freelances or tech companies from Thailand and India for Data Science and Business Analytics services.
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